Our engagement is similar to an Agile user story.
Who: You, the customer,
What: Are trying to do [ABC]
Why: In order to [XYZ]
Let's talk about what you want to accomplish, what friction you want to remove from the user experience, what strategic priority you need to fulfill. In tandem, we need to define why it's important.
Don't quite know the what or the why? I can help you to figure it out.
Every interaction should be a step towards achieving your business priorities; otherwise, we need to pivot.